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Book Club

Book Club - September: Shoe Dog by Phil Knight

This month we are very excited to talk about the hard-hitting memoir from the founder of NIKE: Shoe Dog by Phil Knight. Having picked up the book after reading the incredible reviews from some of the leaders in global business such as Bill Gates, we weren't disappointed.

This month we are very excited to talk about the hard-hitting memoir from the founder of NIKE: Shoe Dog by Phil Knight. Having picked up the book after reading the incredible reviews from some of the leaders in global business such as Bill Gates, we weren't disappointed.

There's a reason why the book received reviews such as:
'A touching, highly entertaining adventure odyssey, with much to teach about innovation and creativity.' - Michael Spence, Nobel-prize winning economist

Shoe Dog: A Memoir by the Creator of NIKE

★★★★★
This book will teach you more about the rollercoaster reality of starting a business than any other.

The book takes you on a first-hand journey to greatness, alongside the founder of one of the most successful brands in the world, Phil Knight. Delivered with a cracking sense of humour and an even more impactful level of openness, which sheds light on the hard reality along the road to success.

I found more lessons on 'taking the leap', creative thinking and crisis aversion than many of the past books i have read. I have so say, from as early as chapter 1, I was hooked.

Now one of the most recognisable brands in the world, it is hard to imagine how this all began. The eye-opening lessons in this book teach you that the struggle for perfection does not have to mean that everything happens as plans. With many business owners and creatives falling into the trap of indulging into self-talk such as "it's not ready yet" or "its not quite finished yet" - Phil Knight and his band of eccentric colleagues highlight of taking the jump and running full speed ahead can create success.

Covering every major setback, from his early days trying to win over executives at Tiger in Japan, to legal battles with the US Government and even tear-jerking stories of loss and finding himself in his business, this tell-all book shares a behind-the-scenes look like no other.

Covering the highs and lows of his business. From taking $8,000 in sales from the boot of his car, to turning over more than $30 billion in annual sales, Phil shares it all. What may surprise you is that even when making Millions of Dollars in sales, Phil and his team were always just of the edge of collapse.

The true lessons, however, do not lie in the revenue, or the shocking stories of having to move banks after being told his high sales and lack of assets didn't make sense. They come from seeing how Phil found, chanced upon and gave responsibility to a group of seemingly random characters who ended up defining the success in his business.

In summary, this book is a MUST for any business owner, or any of you who is looking to venture into business.

OUR SCORE?
★★★★★ Must Read!

VIEW THE BOOK ON AMAZON

And, as a bonus, here is a favourite quote of ours from the book itself, ready for you to pin away or share on insta. Don't forget to tag @nebslymedia :)

This article was shared by
Ben Foster
Creative Director